NUPSOL
Every business needs a strong brand identity to set itself apart from the competition, and Nupsol is no exception.
The dreaded question on every business owner’s mind around their workflow: "How can I optimize my software and stay competitive in today's fast-paced environment?" Luckily, Nupsol is here to provide the answer. As a team of expert software consultants, they are dedicated to helping businesses reach their full potential by offering top-notch IT services.
However, before they could help others, they needed to establish their own brand in the market.
I worked with the stakeholders in order to create a brand from the ground up. From an embryonic idea all the way through to roll out, I have helped NUPSOL shape its narrative at every step.
Deliverables
Brand guidelines / Social Media Content / Environmental Design / Web Design
After scaffolding the initial panoramic view of the project and looking for areas within their frame of reference and clarifying pain points, I came back from the discovery session with a potential direction for the brand. This opened the door to a collusion of ideas, holding space for the client and myself to collaborate and communicate clearly and effectively, eliminate assumptions and bridge the gap between what is said and what is meant to be. The moodboard served as a point of reference to establish the overall look and feel of the brand identity.
Once the direction was approved, I dived headfirst into brainstorming and conceptualizing the logo with confidence.
Sleek and dynamic, the logo is appropriate in form and concept. Simple as a mark and distinguished by the arrow.
Through this iterative process, the pursuit is about reduction. Starting with abstract shapes, letters experimentation to merging both concepts into the mark sketched above and vectorized below.
LinkedIn New Year launch post